NOIRDE Logo

BRANDING AND DESIGN

Objective:

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Noirde produces power-clothing for women. Their brand story and brand aesthetics are all correlated with power for women and powerful women. We had to produce a logo that depicts this narrative.

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Execution:

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We had a look down history for the most powerful women who lived. One such striking woman who’s unmissable was the legendary Cleopatra. A popular leader and the personification of power, there was no one better we could think of. 

Result:

Keeping in mind her Arab-African ancestry and highlighting her hair as the focal element, we came up with a vivid illustration which would become the identity of the brand.